Chief Nutrition: $91,000 in upsell at checkout and post-purchase

“We're spending circa five hundred dollars a month and bringing in an extra seventeen thousand dollars of revenue.”

The challenge: upsells spread across too many tools

"We've used other apps in the past to help us with upsell, but Order Editing now does that all in one system and does a great job."

— Justin, Co-founder, Chief Nutrition

Upsell was running through separate tooling, on separate surfaces, with separate reporting. Which makes it very hard to know what any of it is actually worth.

Solving the problem with Order Editing

Chief Nutrition runs seven active upsell strategies across three surfaces, alongside self-serve order editing.

The strategies are segmented by where the customer is and what their basket is worth:

1. Checkout Checkout Upsell — Protein Powder product group
   $28,677.28 8.2% CVR
2. Checkout Checkout Upsell — High $ Orders V2 related products
   $21,155.50 5.5% CVR
3. Checkout Checkout Upsell — Low $ Orders V2 product group
   $7,972.16 4.4% CVR
4. Interstitial One Click AOV Booster 250+ cart value ≥ $250
   $3,142.56 2.7% CVR
5. Interstitial One Click AOV Booster 150+ cart value ≥ $150
   $1,478.65 0.4% CVR

High-value baskets get related products. Low-value baskets get a different product group entirely. Cart thresholds at $150 and $250 trigger different one-click offers.

Results the team is tracking

Chief Nutrition has generated $91,023.92 through Order Editing across 3,328 customer edits: $27.35 of revenue for every edit made.

"One of my favourite metrics that I like is that every time a customer edits their order, we make on average an extra twenty-seven dollars."

"We're spending circa five hundred dollars a month and bringing in an extra seventeen thousand dollars of revenue; call it ten thousand dollars-ish of profit. It's a strong return."

Where the revenue actually comes from

Justin flags the surprise himself:

"Our most successful upsells are actually at checkout. So we're doing an extra ten thousand dollars a month at checkout, and I think post-purchase we're doing about seven thousand dollars a month."

1. Checkout 90% of revenue · 2,482 upsells
   $58,902.26
2. One Click Upsell post-purchase 7% of revenue · 68 upsells
   $4,621.21
3. Thank You page 3% of revenue · 50 upsells
   $2,218.50

What customers actually add

The most upsold products aren't more supplements. They're the things you need to use the supplements.

1. Rechargeable Mini Electric Stirrer and Frother 1,194 orders $18,481.78
2. Collagen Protein Bars — Sample Pack 281 orders $5,894.74
3. Stainless Steel Measuring Scoop 313 orders $4,630.52
4. Grass-fed Collagen Protein Powder — Creamy Vanilla 86 orders $4,624.56
5. Grass-fed Collagen Protein Powder — Dark Chocolate 86 orders $4,176.89
6. Chief Stainless Steel Protein Shaker 500ml 168 orders $3,932.87
7. Collagen Protein Bars — Mixed Box 83 orders $3,902.08
8. Creatine Focus+ 73 orders $3,283.43

One $15 frother accounts for 28% of all upsell revenue.

There's a merchandising lesson in that. The highest-converting add-on for a supplement brand is the tool that makes the tub easier to use, offered at the moment someone has just committed to the tub.

What Chief Nutrition configured

• Self-serve order editing
• Seven active upsell strategies across checkout, one click upsell and thank-you surfaces
• Value-based segmentation with $150 and $250 cart thresholds
• Product-group and related-product targeting
• Live across two markets

"Order Editing is a really great example of how incremental improvements can actually have a really significant impact."