10 requests a day down to none
"Before order editing, we used to get about ten requests a day from customers asking to change their order in some way, whether it's an address or product size or different products. Now literally we get none."
— Olly White, Founder, Goose & Gander
Goose & Gander customers have made 2,040 edits, generating £31,689.87 in combined upsell and editing revenue — £15.53 for every edit made.
Solving the problem with Order Editing
Two minutes after a customer orders, Goose & Gander sends an email powered by Order Editing.
"Two minutes after a customer orders, we send them an email powered by Order Editing and it just sort of tells them you've got extra space in your package for more items. And it gives them thirty minutes to make any changes they need to."
Results the team is tracking
"We found that every time one of our customers used the app, it added an extra fifteen pounds of revenue."
Customers love a mystery product offer
This is the most concentrated upsell programme in our library by a distance, and it's worth understanding why it works so well in this position.
A mystery item asks almost nothing of the customer. There's no product page to read, no fit to consider, no comparison to make against the thing they just bought. The decision is do I want another Goose & Gander item at this price, which is a question they answered thirty seconds ago. Everything that normally slows an upsell down — evaluation, deliberation, second-guessing the size — has been removed.
A mystery tee can be whatever needs to move that week. The offer stays constant while the inventory behind it changes.
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Mystery Tee27.8%
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Mystery Sweatshirt26.0%
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Mystery Hoodie22.9%
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Mystery Box — SMALL12.0%
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Mystery Bottoms5.3%
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Unisex Nordic Printed Sweatshirt — Burgundy3.0%
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Goose Necklace1.9%
Order Editing creates a better experience for customers, reduces support time, and increases revenue, which is why the team calls it an easy win.
"I would recommend Order Editing to pretty much anyone on Shopify."
