Articles by Jacques Du Plessis (4)
Black Friday Prep: Turn Peak Order Volume Into 10x AOV, Not 10x Ticket Backlog
The brands that come out ahead on Black Friday aren't the ones who just discount harder. They're the ones who lift AOV through upselling, and keep the flood of 'can I change this' requests off their support team's desk.
Sep 17, 2026
How brands like Oh Polly, Ridge and Scandiborn reduced their order-change tickets up to 98%
The post-purchase tickets flooding your inbox all want the same thing — change something before it ships. Here's every request we see, and what brands like Oh Polly, Ridge and Scandiborn did about it.
Sep 17, 2026
Upsell Strategies That Work: A Playbook for Beauty and Wellbeing Brands
Beauty and wellbeing customers aren't just buying a product; they're building a routine. That makes them some of the most receptive shoppers to a well-placed upsell. Here's what that looks like across four placements.
Sep 17, 2026
Upsell Strategies That Work: A Playbook for Supplement Brands
Every supplement brand sells something a customer will run out of. That single fact is a gift: the upsell isn't a trick, it's a convenience. Here's what that looks like across four placements.
Sep 17, 2026
