Where beautiful design meets post-purchase power, we couldn’t ask for a better partnership.
By Association Only (BAO) are the go-to Shopify Plus agency for the world’s most design-conscious luxury brands. They’ve delivered award-winning sites for names like P448, Astrid & Miyu, Self-Portrait, Joseph Joseph, ThruDark and more.
At Order Editing, we help brands take control of the post-purchase experience. From self-service order changes to upsell revenue, our app unlocks a whole new layer of customer satisfaction and operational efficiency.
Together, we’re solving one of the biggest gaps in eCommerce: what happens after the customer checks out.
Solving the post-purchase problem
BAO are known for creating fast, functional and stunning online stores. But even the best-built storefronts still left one part of the journey underevolved, post-purchase.
That’s where we come in.
Order Editing lets customers:
- Change delivery addresses without needing to contact support
- Add or switch items before their order ships
- Apply a discount code they forgot to use
- Avoid returns by correcting sizes or variants
- And even increase their spend post-purchase through timely upsell offers
For brands, this means fewer support tickets, fewer cancellations, fewer returns – and more revenue.
Trusted by the same leading brands
We’re now live with several of BAO’s most forward-thinking clients:
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Oh Polly **
A global fashion powerhouse. Since launching with Order Editing, they’ve saved hundreds of hours for their ops team and unlocked serious post-purchase revenue.
⭐️⭐️⭐️⭐️⭐️ “Order Editing has been a gamechanger – not just in reducing tickets for the Customer Service team, but also in the time spent manually changing or cancelling orders by the Operations team. Great app with an even greater team to work with.” – *Oh Polly UK
ThruDark
A technical outerwear brand founded by former special forces operatives. Their immersive BAO-built store is a visual masterclass, and Order Editing ensures the backend keeps up with the frontend.
⭐️⭐️⭐️⭐️⭐️ “We saw immediate impact post-launch. Their support was quick, the integration clean, and the ability for customers to manage their own changes has made a noticeable difference to our CX team’s workload.” – ThruDark Team
Billionaire Boys Club
The iconic streetwear label founded by Pharrell Williams and Nigo. With global fans and serious cultural influence, Billionaire Boys Club now offer a self-serve, on-brand experience after checkout too.
P448
A luxury sneaker brand from Italy with global cult status. Their site is clean, elevated and completely on-brand, and with Order Editing in place, the post-purchase experience is just as smooth.
⭐️⭐️⭐️⭐️⭐️ “Order Editing sits perfectly alongside our custom Shopify build. Our customers love the ability to edit without needing to speak to support – and the upsell flows have already paid for themselves.” – P448 Team
Mauvais
One of the UK’s fastest-growing menswear brands. Stylish, sharp and customer-obsessed – Mauvais now offer seamless self-service edits and capitalise on upsell opportunities without lifting a finger.
Self-Portrait
A premium womenswear label with worldwide appeal. Known for its modern silhouettes and elegant detail, Self-Portrait now pair BAO’s beautiful Shopify build with a smarter way to handle order changes behind the scenes.
Each of these brands is leading the way in customer experience, using Order Editing to remove friction and drive growth where it matters most.
Why we love working with BAO
BAO’s reputation speaks for itself, stunning design, deep Shopify knowledge, and a client list that includes some of the most influential brands in fashion, lifestyle and luxury.
But it’s how they work that makes them such a great partner.
They’re thoughtful, fast, collaborative and always focused on performance. So when they bring us into a project, we know the foundation is rock solid.
And that’s exactly where Order Editing thrives – dropped into a well-executed build to unlock more revenue, fewer tickets, and happier customers.
Looking ahead
This is only the beginning.
We’re continuing to roll out with more BAO clients, helping ensure the post-purchase journey is just as polished and high-converting as the storefront.
To the whole BAO team, thanks for trusting us. We couldn’t be happier to be your partner in building the next generation of Shopify experiences.
