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Related Products Module

Use Related Products to show similar products from Shopify Search & Discovery, with guidance on filters, fallback modules, and best placements.

3 min read

The Related Products module shows products related to items in the customer's cart or order. It uses Shopify Search & Discovery recommendation data.


When to use it

Use Related Products when you want "more like this" recommendations without manually choosing every product.

  • Show similar products from the same category.
  • Promote alternatives that share product attributes.
  • Create a broad fallback module for targeted strategies.
  • Keep recommendations fresh as your catalog changes.

Before you begin

Related Products works best when Shopify Search & Discovery has useful related product data. Review your recommendation setup in Shopify if results feel weak.


Setup steps

  1. Open the upsell strategy you want to edit.
  2. In the Product modules section, click Add Module.
  3. Select Related Products.
  4. Confirm the module is enabled.
  5. Set the Recommended Quantity.
  6. Write Offer Text, such as "You might also like $productName".
  7. Optional: add product filters to exclude products by title or cart value.
  8. Click Save.

Configuration options

Option

What it controls

Recommended approach

Enabled

Whether related products can appear.

Keep it enabled when Shopify recommendation data is healthy.

Product filters

Narrows which related products can show.

Use filters to protect price range and exclude poor-fit titles.

Recommended Quantity

The suggested quantity for each related product.

Use 1 for most discovery offers.

Offer Text

The message shown beside the related product.

Use "You might also like" or similar discovery copy.


Recommendations

Use Related Products when similarity matters more than accessory fit. For direct add-ons, Complementary Products is usually better.

Use Related Products for

Use Complementary Products for

Similar styles, colors, categories, or alternatives.

Add-ons that complete or improve the purchased item.

"You might also like" messaging.

"Complete your setup" or "Pairs well with this" messaging.

How Shopify data affects results

This module depends on Shopify Search & Discovery recommendation data. Product titles, descriptions, collections, and Shopify recommendation settings all affect what appears.

If the results feel weak, improve the related product setup in Shopify first. Product filters in Order Editing can narrow results, but they don't create better relationships.

Best placement fit

Related Products is a strong fallback for Thank You Page and Order Status Page strategies. It gives customers more options without needing a hand-built product list.


Troubleshooting

No products appear

Shopify may not have related products for the items in the order. Add another module after Related Products as a fallback.

The recommendations feel unrelated

Review product data and Shopify Search & Discovery recommendations. You can also use product filters to narrow results.

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