Overview
The Upsell / Downsell module is used on the One-Click Upsell. It lets you show a primary product, then show a follow-up product when the customer accepts or declines.
When to use it
Use Upsell / Downsell when you want a focused post-purchase offer flow instead of a simple product list.
- Offer a premium product first, then a lower-priced alternative if the customer declines.
- Show a related follow-up product after the first product is accepted.
- Create a short, decision-based offer path.
- Use One-Click Upsell for a high-converting single-page offer.
Before you begin
This module is only available on the One-Click Upsell. Choose products that are easy to understand quickly, because customers see the offer immediately after checkout.
Setup steps
- Open or create a strategy for the One-Click Upsell.
- In the Product modules section, add the One-Click Upsell product module.
- Choose the main upsell product.
- Write the offer text for the main product.
- Add an accept follow-up product if you want another offer after acceptance.
- Add a decline follow-up product if you want to show a downsell after the customer declines.
- Set offer text, discount, quantity, and variant choices for each follow-up product.
- Review the One-Click Upsell preview.
- Click Save.
Configuration options
Option | What it controls | Recommended approach |
|---|---|---|
Main product | The first One-Click Upsell offer. | Use the product with the strongest order connection. |
Accept follow-up | The offer shown after the customer accepts. | Use it only when a second product naturally follows. |
Decline follow-up | The downsell shown after the customer declines. | Use a simpler, cheaper, or lower-commitment alternative. |
Offer settings | Text, discount, quantity, and variant choices per offer. | Keep each step simple and easy to accept or decline. |
Recommendations
Keep the flow simple. A strong main offer plus one sensible downsell usually performs better than a complicated sequence.
Flow | Recommended use |
|---|---|
Upsell only | Use when one product is clearly the best offer. |
Upsell then downsell | Use when a lower-priced backup offer makes sense after a decline. |
Accept follow-up | Use when accepting the first offer creates a natural second offer. |
Designing the offer path
Start with the highest-confidence offer. The first product should be easy to understand and clearly connected to the order.
Use a downsell when price, size, or commitment may stop customers from accepting. The downsell should feel like a useful alternative, not a random second product.
Good downsell patterns
A smaller pack, lower-priced accessory, lighter discount, or entry-level version can work well. Keep the message short because the customer is still in the post-purchase flow.
Use a different discount on the second offer
Open the accept or decline follow-up you want to change and set its own discount, including the supported decimal amount. Preview Primary Offer, If Accepted and If Declined separately so you check the intended product, price and wording on each branch.
The follow-up must be configured before its page can be customized. A global post-purchase discount is a different setting; do not change it merely to adjust one branch.
Troubleshooting
The module isn't available
Check that the strategy targets the One-Click Upsell. This module is not available on other placements.
The downsell doesn't show
Check that a decline follow-up product is selected and available. Also check that the customer actually declined the first offer.
