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Setting Up Thank You Page Upsells

Install and configure both upsell placements on the Thank You Page.

6 min read

Overview

Order Editing supports two upsell placements on the Thank You Page: the Product Carousel and the Product List Upsell. Both are available on every Shopify plan and can be used together.

The Product Carousel sits inside the main Order Editing app block. The Product List Upsell is a separate app block that lets you place a dedicated product recommendation section elsewhere on the Thank You Page.


Placements at a glance

Placement

Where it lives

Best for

Product Carousel

Inside the main Order Editing app block.

Simple product recommendations beside order editing tools.

Product List Upsell

A separate app block on the Thank You Page.

A more prominent recommendation section with strategy targeting.

💡 Tip: Start with the Product Carousel for a quick win, then add a Product List Upsell when you want a dedicated targeted offer.


The Product Carousel can work in basic mode with a default collection, or advanced mode with Upsell Strategies.


Basic mode

  1. Open the Order Editing app.
  2. Go to App Blocks .
  3. Select Product Carousel .
  4. Turn on the Product Carousel.
  5. Enable the Thank You Page .
  6. Select a default collection.
  7. Click Save . The default collection appears when no matching Upsell Strategy is available.

Advanced mode

Create an Upsell Strategy that targets the Thank You Page Product Carousel. When the strategy matches, it controls which products appear instead of the default collection.


Set up the Product List Upsell

Create the strategy

  1. In Order Editing, go to Upsell Strategies .
  2. Click Create Strategy .
  3. Choose the Thank You Page Product List Upsell placement.
  4. Add a clear internal name.
  5. Set the strategy to Draft if you're not ready to show it yet.

Add the app block

  1. In your Shopify admin, go to Settings > Checkout .
  2. Click Customize .
  3. Use the page menu to switch to the Thank you page.
  4. Click Add app block .
  5. Select Order Editing , then choose the Product List Upsell block.
  6. Position the block and click Save .

Customer targeting

Thank You Page upsells can target the products and order details available after checkout. Use targeting to show different products based on order value, products purchased, collections, product types, product tags, discount-code use, line item count, market, or product text such as title and SKU.

Use Show to all customers for broad recommendations. Use filters when you want different offers for different order types.

Filter group

Available filters

Use them to

Order filters

Order Total, Discount Codes in Order, Discount Codes not in Order, Line Item Count.

Target by order value, discount-code use, or number of line items.

Product filters

Products in Cart, Products not in Cart, Products in Collection, Products not in Collection, Products in Type, Products not in Type, Product Title Contains, SKU Contains, Product Tags.

Match or exclude offers based on what the customer bought, product categories, product type, title text, SKU text, or product tags.

Market targeting is configured separately from the filter picker. Use market targeting when products should only appear for specific Shopify Markets, countries, currencies, product availability, or regional pricing rules.

ℹ️ Unavailable on Thank You Page upsells: Customer B2B, Customer Money Spent, Customer Orders Count, Customer Spending Tier, Shopify Segments, Order Tags, Cart Attribute, and Order Contains Subscription Items are not available for Thank You Page Product Carousel or Product List Upsell placements.


Product modules

Use modules to decide which products appear in the Thank You Page placement.

Module

Best for

Single Product

One focused add-on or hero product.

Group of Products

A curated set of products.

Collection

Bestsellers, new arrivals, sale, or seasonal collections.

Recently Viewed

Products the customer browsed before checkout.

Related Products

Products similar to what the customer bought.

Complementary Products

Products that pair with the order.

Upsell Products from Cart

Products based on the first, last, most expensive, least expensive, or selected products in the order.

Keyword Search

Products matching a search term you define.

Gift Card

Gift card products as an add-on.

Metafields

Products linked through Shopify metafields.

Mix and Match Products

Variant or bundle-style choices where the customer can select multiple items.

Nosto Recommendations

Nosto-powered recommendations. The Nosto integration must be connected.

Searchspring Recommendations

Searchspring-powered recommendations. The Searchspring integration must be connected.

Swish Wishlist

Wishlist products from Swish. This appears only when the Swish integration is enabled.

Single Product Upsell/Downsell and Subscription Upsell are not available for Thank You Page upsell placements.


Appearance and placement

The Product Carousel appears inside the Order Editing app block. You can reorder it relative to other Order Editing blocks from App Blocks.

The Product List Upsell is positioned in the Shopify checkout editor. Place it where customers will see it after purchase without pushing important order information too far down the page.

Review the offer text, product image, button text, quantity settings, and discount display before going live.


Verify your setup

  1. Place a test order.
  2. Check the Thank You Page.
  3. Confirm the Product Carousel or Product List Upsell appears in the right position.
  4. Confirm the expected products show.
  5. Add an upsell product and check the add-to-order flow.
  6. If you use filters, test an order that matches and an order that does not match.

Track performance

After the placement receives traffic, monitor views, uptake, revenue, AOV Lift, and top recommended products from the Upsell Strategies page.


Troubleshooting

Check that the Thank You Page is enabled in Product Carousel settings, a default collection is selected, and the collection contains active products.

The Product List Upsell block isn't showing

Confirm the app block was added on the Thank you page in the checkout editor and saved. Then check that the matching strategy is Active.

The wrong products are appearing

Check whether a matching strategy is overriding the default collection. Review filters, modules, and strategy matching.

Still need help?

Start a live chat from within the Order Editing app. Include your store URL, the placement, the strategy name, and a screenshot of your settings.

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