Why This Matters
Your order confirmation email is opened by 60 to 70% of customers, making it the highest-read email your store sends. Many customers close the Thank You Page immediately after checkout, which means they never see the Order Editing block there. The confirmation email is your second chance to tell them they can still make changes.
Adding a single line of copy drives customers back to the Order Status Page, where they can self-serve edits and engage with your upsell offers. Merchants who update their confirmation email see significantly higher editing engagement than those who skip this step.
Update the Shopify Default Email
- In your Shopify admin, go to Settings > Notifications.
- Under Customer notifications, click Order confirmation.
- Click Edit code to open the template editor.
- Find the section below the order summary (after the line items table).
- Add a short message encouraging customers to edit their order. See the copy examples below for suggestions.
- Click Save.
Tip: You do not need to add a custom link. The View your order button in Shopify's default confirmation email already points to the Order Status Page where Order Editing is displayed. Just add copy that encourages customers to click it.
Note: To undo your changes, click Revert to default in the template editor.
Suggested Copy
Keep it short. One or two sentences. Match the tone to your brand:
Tone | Example copy | Best for |
Friendly and casual | "Changed your mind? No worries! You can still edit your order, just click below." | DTC brands, fashion, lifestyle |
Clean and direct | "Need to make a change? You can update your order for a limited time. View your order to get started." | Premium brands, health and wellness |
Urgency-driven | "You have a limited window to edit your order. Wrong size? Forgot something? Make changes now before it ships." | High-volume stores, time-sensitive products |
Upsell-focused | "Want to add something? You can still add items to your order before it ships. Click below to browse." | Stores focused on average order value growth |
Note: If your editing window is a fixed duration, include it in the copy, for example "You have 30 minutes to make any last-minute changes." Set the time to match the editing window configured in your Order Editing settings.
Going Further with Klaviyo
If you use Klaviyo for transactional emails, you can go significantly further. Klaviyo gives you full control over design, segmentation, and timing, which means you can create a branded confirmation email that prominently features the editing window and includes upsell product recommendations.
Capability | Shopify default | Klaviyo |
Visual design | Basic template, limited customisation | Full drag-and-drop builder, matches your brand |
Upsell content | Not possible | Dynamic product recommendations based on purchase |
Editing CTA | Plain text addition | Branded button with countdown urgency |
Segmentation | Same email for all customers | Different emails based on segment, order value, or product type |
FAQ
Will this affect other notification emails?
No. This change only applies to the order confirmation email. Other Shopify notifications such as shipping confirmation and refund notifications are not affected.
I use Klaviyo instead of Shopify's default email. What do I do?
Make the equivalent change in your Klaviyo order confirmation flow. Update the button text and add a short note about the editing window. The Order Status Page link used in Klaviyo is the same URL Shopify uses, available as the order_status_url variable.
Can I use Liquid to display the exact editing deadline dynamically?
No. Order Editing's editing deadline is not available as a Liquid variable in Shopify notification templates. Use a static value that matches your configured deadline, for example "30 minutes".
What happens if a customer clicks the link after the editing window has closed?
The customer will be taken to the Order Status Page, but the editing option will no longer be available. They will see their standard order details. Including a time reference in your copy, for example "within 30 minutes of placing your order", helps set the right expectation.
