The Address Validation analytics dashboard tracks how address verification is performing across your store. It shows validation volume, customer responses, failed deliveries prevented, and estimated cost savings.
Access it from Order Editing > Address Validation > Analytics in your Shopify admin.
💡 Tip: Use the date range picker in the top right to adjust the reporting period. You can also click Export PDF Report to generate a full report for the selected range.
Dashboard metrics
Five metric cards appear at the top of the dashboard. Each one tracks a different part of the validation process.
Metric | What it measures |
Total Orders Validated | The number of orders that have had their shipping address verified during the selected period. |
Address Suggestions Shown | The total number of address correction suggestions shown to customers. |
Suggestions Accepted | How many of those suggestions customers accepted and applied to their order. |
Failed Deliveries Prevented | Failed deliveries prevented when customers fixed undeliverable addresses (invalid house numbers, missing apartment numbers, etc.). |
Rules Triggered | The total number of address validation rules that were triggered during checkout. |
Each card includes a sparkline showing the trend over the selected date range.
Charts
Below the metric cards, the dashboard shows three panels.
Address Validation Results is a line chart that plots suggestions accepted vs. suggestions declined over time. Use this to see whether customers are finding your address suggestions helpful.
Rules Triggered shows a donut chart with the distribution of which validation rules fired during the selected period. Each rule is labelled with its name and count so you can see which rules are catching the most issues. If no validation rules have been configured or triggered, this panel will show "No rule triggers recorded."
Estimated Net Savings shows the money you've saved by catching bad addresses, minus the cost of address validation. The breakdown includes:
Line item | What it means | How it's calculated |
Redelivery Savings | Money saved by avoiding failed deliveries that would have required redelivery. | Failed Deliveries Prevented x Redelivery Cost per issue |
Support & Operations Savings | Money saved by reducing support tickets and operational work from address issues. | Suggestions Accepted x Operational Cost per issue |
Address Validation Costs | The total cost of verifier API calls during the period. | Sum of per-validation charges based on destination country |
Net Savings | Your bottom line savings from Address Validation. | Redelivery Savings + Support & Operations Savings, minus Address Validation Costs |
ℹ️ Note: Savings are estimates based on critical address issues solved. They use the cost parameters you configure (see below).
Customizing cost estimates
The savings estimate uses two cost parameters that you can adjust to match your business. Click Modify Estimations in the Estimated Net Savings panel to open the settings.
Parameter | Default | What it represents |
Redelivery Costs | $5 | Your cost to handle each failed delivery that requires redelivery. |
Operational Costs | $3 | Your cost to handle each operational issue from delayed deliveries (support tickets, manual corrections, etc.). |
API costs are calculated automatically based on country-specific pricing. You don't need to configure these. For full pricing details, see What is Address Validation.
💡 Tip: If you know your actual redelivery or support costs, update these values for a more accurate savings estimate. For example, if reshipping a package costs your business $12 on average, set Redelivery Costs to 12.
Daily breakdown table
Below the charts, a table shows daily totals for each metric.
Column | What it shows |
Validated Orders | Orders validated that day. |
Failed Deliveries Prevented | Bad addresses caught and corrected by customers. |
Validations Accepted | Suggestions the customer accepted. |
Validations Declined | Suggestions the customer declined (kept their original address). |
Validations Ignored | Suggestions the customer didn't respond to. |
Rules Triggered | Validation rules that fired on that day's orders. |
Click Export as CSV to download this data for further analysis.
Reading your results
Here's how to interpret the key numbers and what action to take.
Low acceptance rate
If customers are declining most suggestions, check that your address verifier is matching the right countries. You may also want to review the wording of your suggestion messages in the Address Validation settings.
High "ignored" count
Customers may not be noticing the suggestion. If you're running post-purchase validation only (Thank You page or Order Status page), consider enabling checkout validation for more visibility. Checkout validation requires Shopify Plus.
Zero rules triggered
This is normal if you haven't set up any validation rules yet. Validation rules are optional and run separately from verifier-based suggestions.
💡 Tip: A high number of validated orders with zero failed deliveries prevented is actually a good sign. It means your customers are entering correct addresses and the verifier is confirming them.
Frequently Asked Questions
Where do I find Address Validation analytics?
Navigate to Order Editing > Address Validation > Analytics in your Shopify admin.
Do I need to set up anything for analytics to work?
No. Address Validation automatically tracks every verification, suggestion, and customer response. There is no additional setup required. The only optional configuration is your cost estimation parameters for the savings calculation.
What is the difference between Suggestions Accepted and Failed Deliveries Prevented?
Suggestions Accepted counts every time a customer chose the corrected address over their original. Failed Deliveries Prevented specifically counts cases where the original address was undeliverable (invalid house number, missing apartment number, etc.) and the customer fixed it. A suggestion can be accepted without preventing a failed delivery if the original address was deliverable but slightly different from the postal standard.
What does Validations Ignored mean?
Validations Ignored counts suggestions that were shown to customers but received no response. The customer proceeded without accepting or declining the suggestion. A high number here may indicate customers aren't noticing the validation prompt.
Can I export the analytics data?
Yes. Click Export as CSV above the daily breakdown table to download the raw data. Click Export PDF Report at the top of the dashboard to generate a formatted report for the selected date range.
How is the Estimated Net Savings calculated?
Net Savings adds up Redelivery Savings (failed deliveries prevented x your redelivery cost) and Support & Operations Savings (suggestions accepted x your operational cost), then subtracts the total Address Validation API costs for the period. You can customise the redelivery and operational cost values by clicking Modify Estimations.
