The Gift Card module offers a gift card product from your Shopify store. It is especially useful when customers are close to a free-shipping threshold.
When to use it
Use Gift Card when a flexible store-credit offer makes more sense than a specific physical product.
- Free Shipping Upsell strategies where a gift card can close the gap.
- Holiday or gifting campaigns.
- Stores with broad product ranges where customers may prefer store credit.
- Low-risk offers that don't depend on size, fit, or compatibility.
Before you begin
Make sure your Shopify gift card product is active and available. Gift card variants, such as denominations, are included when you select the gift card product.
Setup steps
- Open the upsell strategy you want to edit.
- In the Product modules section, click Add Module.
- Select Gift Card.
- Click Select a gift card.
- Choose the gift card product you want to offer.
- Review the listed denominations.
- Write Offer Text.
- Click Save.
Configuration options
Option | What it controls | Recommended approach |
Gift card product | The Shopify gift card offered to customers. | Use the main active gift card product from Shopify. |
Denominations | The gift card values customers can choose. | Check that denominations fit your free-shipping threshold or campaign. |
Offer Text | The message shown beside the gift card. | Position it as flexible value, not as a generic product. |
Recommendations
Gift cards work best when the customer needs a flexible, simple way to increase order value.
Tip: Use Gift Card alongside Smart Recommendation in Free Shipping Upsell strategies. Smart Recommendation covers product discovery, and Gift Card gives customers a flexible backup option.
When to recommend a gift card
Gift cards are useful when product choice is uncertain. They work well for gifting seasons, broad catalogs, and orders close to a free-shipping threshold.
Avoid gift cards when the customer clearly needs a specific accessory or refill. A more relevant product module will usually feel stronger.
How to position the offer
Use practical copy, such as "Add a gift card and keep it for later". For Free Shipping Upsell, connect the message to reaching the threshold.
Troubleshooting
The gift card product isn't available
Check that the gift card product is active and available in Shopify.
Customers can't change quantity
Gift Card offers are configured with quantity 1 and the quantity selector hidden. This keeps denomination selection clear.
