Curtis Ulrich, Director of Ecommerce at Aviator Nation on Order Editing

My name is Curtis Orich. I am the director of ecommerce at Aviator Nation. Aviator Nation's a lifestyle clothing brand which was started twenty years ago. We have retail locations across the country. So like many brands right now, we're critically evaluating our tech stack. Part of that is looking at the checkout flow. That's where order editing has come in, it's actually allowed us to get rid of other tech stack providers and consolidate into order editing. When a customer makes a mistake on an order, that can be a really poor customer experience if it's not something they can self correct. Pre order editing, that for us would balloon into something that was much bigger than a single mistake. It would turn into emails, phone calls, comments on social media, which were hard for us to resolve. With order editing now, that customer can self-service that issue and fix the error on their own. Our ability as non technical operators to get in the platform and set things up ourselves. The other day we had an idea for creating an accessory bundle to upsell in a one click environment post purchase and we set that up two days ago and we're already selling a ton of bundles through that one click upsell.