Oh Polly

If we go back to, like, June twenty twenty four, for example, we were seeing two thousand customer contacts about it. And then June this year, we only had forty two. So, obviously, that's a massive decrease. Like I said, ninety eight percent, that's is a lot. Some of the things we offer are, like, shipping upgrades. You can add a new product. You can remove an existing one, switch it if you want a different color, size. It's not only edits and cancels, but it's the fact that they can change things that maybe they wouldn't have even reached out to us for. They could add in that dress that they wanted. They don't need to go through the whole process again and add the shipping because the warehouse just works so quick. Orders were already being picked, packed, dispatched. So they could have been with the courier by the time it came through, could lead to more returns as well, and obviously, the customers wouldn't be as happy with it. If you've got that time back, you can use it to enhance customer service elsewhere because it is a lot of manual work. And if you can remove that and alleviate all the pain points there, then it really helps build the experience elsewhere for the customers. We know our customers have loved order addison surveys and Trustpilot. Order addison's been mentioned. And obviously, because we have a few thousand customers using it per month, we know that the love is there.