Andy Richley, Head of Tech at Castore went live in 72 hours

I'm Andy Richley. I'm head of technology for Castor. Castor are a premium sportswear brand based here in Manchester, turning over over three hundred forty million pounds a year, and order editing have been a key part of our tech stack for the last eight to twelve months. Since going live with order editing, we have thousands of customer edits a month that the CX team aren't having to deal with. Upsell revenue from those edits is upwards of ten thousand pounds additional revenue a month that we weren't seeing as a business. As with every other online brand, people make mistakes when they're ordering. Order editing gives us the ability to let those customers look after themselves and to engage with their order in a way that otherwise they wouldn't be able to. So the pure time save and efficiency saving there is absolutely massive for us and then the upsell opportunity there is kind of the added bonus. Before order editing I'd suggest that Castor didn't really know what they were missing. We've changed the narrative where previously this was purely a cost into an opportunity. It's an overused phrase but it has been a complete no brainer for us.